LATEST PROJECTS
Project | 01
Project | 01 Industry Leader in a Time of Crisis
Due to the COVID-19 pandemic, the sales force needed to be trained on new products in the market in an accelerated timeframe of 3 months--and virtually. This led to hyper-focused digital training workshops and an-all virtual convention--a first in our company's 50+ year history!
The results? Over 2,000 registrations in a 3 month timeframe for the sales field and the highest earning convention the company has ever had year-to-date.
Project | 02
Project | 02 The Influencer Project
After identifying an opportunity to connect with our most passionate influencers to gather greater brand awareness, the Influencer Project was born.
The results? Over a period of six months, the content earned over 1.5M impressions from some of Pinterest's most notable influencers in the baked goods industry at 1/10 of the cost of a traditional influencer campaign.
Project | 03
Project | 03 It Starts Small
As a digital consultant and student at The University of Georgia, my team and I analyzed social media platforms for local businesses to try to reach their goal of increasing awareness and traffic to the website and social platforms.
The results? One example is Athens Bagel. After a four month period with improved messaging, branding, and content their social media platforms grew by 25%.