RESUME

Digital Media Specialist

Shaw Industries

​March 2019 - present

• Led the development of weekly email and marketing campaign materials, including short videos and articles, which led to a 10% higher open rate than industry standard.
• Developed and published digital training materials to over 2,500 members of the internal and external marketing sales staff through marketing materials, live webinars, and video content.
• Designed the first Facebook content strategy for the Shaw Flooring Network which increased engagement by over 800%. • Developed a website for content management and a training portal which digitized the enterprise and increased the number of events held by 50%.
• Researched, launched, and increased customer survey feedback over 5x the previous year.

 

 

Marketing Coordinator

McKee Foods

​February 2018 - March 2019

• Increased sales by over 30% by leading the development of Distributor Sample Kits and marketing fliers to 350+ Wholesale Independent Distributors.
• Spearheaded the Influencer Project which led to quality social media content from Pinterest’s top influencers and over 1.5 million impressions at 1/10 of the marketing ad budget.

• Contributed to the development of McKee Food’s first e-commerce initiative and merchandise.
• Presented research and strategic communication plans to business partners in marketing and sales.

 

 

Social Media and Public Relations Intern/Jr. Coordinator

Green Olive Media

​August 2017 - December 2017

 

• Conducted media pitches to encourage product placement for food and beverage publications.
• Secured public relations, social media, and blogger coverage of 3 grand openings in the Atlanta area.

• Curated and measured content reach for 10+ social media accounts for top Atlanta restaurants.
• Created media lists of bloggers, stylists, media contacts, and celebrity agents based on client needs.
• Compiled weekly, monthly, and quarterly reports that monitored efforts to achieve marketing objectives.