RESUME
Professional
info
I am a motivated business professional with over eight years of experience in the marketing and communications field. I focus on raising brand awareness through relationship building, content strategy, and digital platforms.
Work
experience
Digital Media Specialist
CCA Global
August 2022 - present
• Defined and executed over 1M dollars per year of local paid digital media strategies that aligned with customer advertising goals such as doubling lead generation.
• Analyzed campaign performance across key platforms such as Google, Facebook, Instagram, YouTube and OTT to refine tactics to maximize effectiveness such as above-average CTR, clicks, and view through completion rate.
• Optimized keyword selection, budgets, bid strategies, impression share, and other key metrics.
• Executed campaign setups, including budgets, audience targeting, and ad placements.
• Presented strategies, new innovations, and insights during detailed monthly performance reports with customers and internal teams to align media strategies with business objectives.
Digital Media Strategist
Shaw Industries
March 2019 - July 2022
• Led the development of weekly email and marketing campaign materials, including short videos and articles, which led to a 10% higher open rate than industry standard.
• Developed and published digital training materials to over 2,500 members of the internal and external marketing sales staff through marketing materials, live webinars, and video content.
• Designed the first Facebook content strategy for the Shaw Flooring Network which increased engagement by over 800%. • Developed a website for content management and a training portal which digitized the enterprise and increased the number of events held by 50%.
• Researched, launched, and increased customer survey feedback over 5x the previous year.
Marketing Coordinator
McKee Foods
February 2018 - March 2019
• Increased sales by over 30% by leading the development of Distributor Sample Kits and marketing fliers to 350+ Wholesale Independent Distributors.
• Spearheaded the Influencer Project which led to quality social media content from Pinterest’s top influencers and over 1.5 million impressions at 1/10 of the marketing ad budget.
• Contributed to the development of McKee Food’s first e-commerce initiative and merchandise.
• Presented research and strategic communication plans to business partners in marketing and sales.
Education
University of Georgia
Bachelor of Business Administration
Major: Marketing with an emphasis in Digital
Minor: Fashion Merchandising